WOODFIELD MANAGEMENT
HOSPITALITY & SPORTS PE REAL ESTATE
ABOUT
Our business falls into two main categories; hotel real estate and tourism & leisure. For hotels, we provide expert advice on all aspects of development, including feasibility and planning, asset management, valuation, strategic advice and health and wellness. Our tourism & leisure team work with companies, municipalities, cities and governments on all aspects of destination development, marketing strategies, tourism impact assessment, project management, etc.
STRATEGIC ADVICE: FEASIBILITY & PLANNING
JV PARTNERSHIPS / SPE STRUCTURING
ASSET MANAGEMENT / TRANSITION STRATEGIES
TOURISM ACTION PLANS & MARKETING STRATEGIES
TOURISM DESTINATION EVENTS & IMPACT ASSESSMENTS
Our team has unrivaled expertise providing strategic and operational advisory services to Travel & Hospitality As a result of our broad experience, we often advise private equity investors looking to buy or sell leisure assets, or drive performance in an existing portfolio company.
HOTEL & RESORT / SPORTS & EDUCATION CAMPUS PLANNING & DEVELOPMENT
Getting the planning and development right is fundamental to any hotel, tourism and leisure project. We can spot development opportunities, recommending the concept and product that will realize its full potential.
By estimating project cash flows, we can test a project’s financial feasibility. We can also form a view of potential investment returns based on a detailed analysis of future market performance, the competitive attributes of the subject property and local operational and financial benchmarks from our database.
Developers, operators, lenders and investors rely on our strategic advice & proprietary research to assess project viability while our tourism actions plans & marketing strategies form the basis for shortlisting appropriate operators and for project branding.
SERVICES
- Destination & Large Scale Project Master Planning
- Facilities Programming
- Highest & Best Use
- Hotel Management Company Selection
- Contract Negotiation
- Market Entry Strategy
- Market & Financial Feasibility Studies
- Product Conceptualization
- Project Capitalization & Financial Structuring
- Strategic Planning
- Hotel Market and Impact Study
HOTEL & RESORT / SPORTS & EDUCATION CAMPUS ASSET MANAGEMENT
Understanding what strategies and management practices result in increased cash flow and value is the key to asset management. We will make detailed recommendations on how to improve business performance while evaluating your internal processes against the best the industry can offer. Our approach is always to maximize the value of our client’s interests and to ensure a hotel asset is performing to the best of its ability.
SERVICES
- Operational Review / Audit
- KPI Analysis & Benchmarking
- F&B & other Department Analysis
- Optimisation of Sales & Cost Structures
- Performance & Future Reservation Outlook
- NOI & EBITDA Margins
- Cash Ratios, Debt Positions
- Strategic FF&E Planning
- OPEX/CAPEX Requirements & Investments
- Support for Owners in Budget Negotiations
- Operator Search & Selection
HEALTH & WELLNESS
Health & Wellness offers a full range of consulting services exclusively for health and wellness-centric hospitality and mixed-use real estate developments. From preliminary market research and feasibility work to asset management and operator selection, our team has the expertise to maximize a successful product. Our expertise and scope of services ensures that we can support our clients throughout all distinctive phases of development, either as independent engagements or as an integrated 360-degree solution.
SERVICES
We specialize in seven key areas:
Market Research & Feasibility, Concept Development*, Strategic Advice (Single Property)*, Destination Strategy Development*, Operator Selection, Asset Management and Executive Recruitment.
- Mixed-Use Wellness Real Estate Developments
- Wellness Communities
- Destination Wellness Retreats
- Medical Retreats & Spas
- Urban Lifestyle Hotels
- Lifestyle & Wellness Centers
- Health & Fitness Clubs
- Resort Spas
TRANSACTION ADVISORY
Hospitality assets, such as hotels and resorts, are complex real estate types with significant land use value depending on their operational performance. Their performance is more susceptible to greater market fluctuations, location issues, management sophistication and high capital investment than other real estate classes such as office or retail.
Transacting hospitality assets require a special market understanding and product expertise. Due Diligence is absolutely key for both the buyer and seller to mitigate the risks and understand the true value of the transaction.
SERVICES
- Due Diligence (acquisition or disposal of single properties or portfolios)
- SPE Structuring / Corporate Finance Negotiations
- JV / Partnership Structuring
- Work-out strategies / Divestitures
LEISURE
New business, real estate and video game operators are expressing fresh interest in leisure facilities. Today, leisure activities are being combined with work, health and retail. Leisure Team approach was born out of the observation that, in this ever-changing market, the methods used throughout previous decades to design leisure activities — copying what was already working elsewhere and seeking public funding for less profitable operations — are no longer effective.
SERVICES
Leisure Team works to analyse disruptive trends, seek out innovative concepts and develop cutting-edge, creative solutions for the leisure activities of tomorrow, often based on hybrid concepts that combine tourist accommodation, leisure, culture, sport and business.
The innovative capabilities of our approach are also used in conjunction with our advisory services and to support project leaders throughout the processes of financial research, implementation monitoring, marketing, and preparing for the start of operations.
The Leisure team can therefore provide turn-key solutions to help make your project a reality.
TOURISM
Tourism now accounts for such a high portion of GDP that extensive investment is being made in the sector, both publicly and privately, and many countries have identified Tourism as the driver for significant growth.
Tourism projects make up a significant part of our business, and we pride ourselves on having worked on many large-scale global projects.
We work with local and national tourist organisations, countries, regions and communities.
SERVICES
Planning & Strategy
- Tourism Development Strategy – Institutional Support
- Destination Strategy (brand) – E-tourism
- Public Policy Evaluation – Impact Studies & Tourism Statistics
- Macro Tourism Analysis
Project Management
- Master Planning
- Feasibility/Programming Studies – Technical Assistance
- Market Research Studies – Business Plans
Operational Advisory
- Pro Forma/Operational Review
- Assistance in project set-up/Public Procedures
- Search for Investors & Public/Private Player
- Owner Representation
TRACK RECORD & EXAMPLES OF PAST PROJECTS
Our Leadership Team & Senior Consultants have experience handling a range of services on behalf of and/or in conjunction with Private Wealth Management Firms, Corporate Finance Firms, Leisure & Hospitality Groups and Sports Conglomerates representing over USD$750 Million in Hospitality PE Real Estate Transaction Advisory and Knowledge Brokering Services.
Ski-In / Ski-Out Resort
Location: Jackson Hole, Wyoming, USA
Management/Operator/Brand: Privately Held / Managed
Valuation | Evaluation | PE Real Estate Fund Structuring | JV / Partnership Negotiations
Hotel, Resort & Conference Center
Location: Yuma, Arizona, USA
Management/Operator/Brand: Hilton Hotels
Valuation | Evaluation | PE Real Estate Fund Structuring | JV / Partnership Negotiations | Risk Avoidance / Tax Abating Mechanism
Sports Academy, Resort & Condominium Community
Location: Bradenton, Florida, USA
Management/Operator/Brand: Subsidiary Entities - IMG (International Management Group)
JV / Partnership Negotiations | Critical Growth Advisory
Luxury Hotels, Country Clubs & Championship Golf Courses
Location: EU / UK
Management/Operator/Brand: Privately Held / Managed
Valuation | Evaluation | PE Real Estate Fund Structuring | JV / Partnership Negotiations | Public/Private Partnership Exploration