ABBEY ROAD AGENCY
THE MARKETING & BRANDING FIRM OF COL ALLIANCE
ABOUT
CAPABILITIES & AREAS OF FOCUS
Abbey Road Agency specializes in experiential marketing, special events, media relations and brand management. Our team designs & develops effective strategic roadmaps across media relations, corporate communications, marketing, branding, social media, licensing, sponsorship and media distribution in order to assist CSR-focused Corporations, Social Enterprises, Brands, Non-Profits and NGOs navigate complex challenges, deliver global visibility and generate superior media & brand ROI.
In recent years, the Abbey Road Team has built unique relational capital and a strong presence in Scandinavia, Kenya, South Africa, India, Thailand, Brazil, etc. With over 250 years of expertise & experience, the Abbey Road Team offers its clients diverse capabilities including:
- Experiential Marketing, Special Events & Corporate Hospitality:
Sports & Entertainment Events | Fashion + Performing Arts Festivals | Seminars + Fora | Film Screenings + Galas
- Cross-Platform Media & Marketing Campaigns:
Sports | Music | Performing Arts | Fashion | Literature | Film
- Corporate Social Responsibility (CSR) Campaigns & Cause Marketing
- Brand Awareness Campaigns & Brand Management
- Social Innovation, Agricultural & Environmental Initiatives
- Traditional & New Media Distribution Strategies
- Advertiser-Funded Programming:
Sports | Performing Arts | Fashion | Awards | News Magazine Programs
- Film & Motion Grpahics / Video Production & Graphic Design
- Brand Licensing, Royalty & IP Strategies
- In-Flight Media Distribution Strategies
- Social Media Campaign Design & Management
- Agri-Tech & Eco-Tech Marketing / Branding
- Food & Beverage Marketing / Branding
- Aviation & Defense Marketing Strategies
- Fashion Apparel & Cosmetic Products
- Sports Apparel & Equipment Products
- Hotels, Resorts & Conference Centres
- Renewable Energy (Solar, Wind & Waste to Energy) Marketing
POSITIONED TO ASSIST CSR-FOCUSED CORPS, SOCIAL ENTERPRISES, BRANDS & NON-PROFITS
Abbey Road is uniquely positioned to assist CSR-focused corporations, social enterprises, brands, non-profits and NGOs develop integrated media and communications strategies; build, manage and license brands; and deliver International visibility & brand awareness with a measurable media, marketing and/or sponsorship ROI by navigating the complex and unwieldy infrastructure of media relations, digital marketing and brand management to convert life cycle challenges into marketing solutions and value-chain complexities into cross-platform strategies.
Our Abbey Road Agency Team, in association with the Roofbox Media Creative & Production Teams, have overseen Media, Marketing, Branding & CSR Campaigns on behalf of the following multinational corporations, industry leading brands, international non-profit organizations and private foundations:
POWERFUL LIST OF INDUSTRY LEADERS, INTERGOVERNMENTAL ORGS & FOUNDATIONS
Abbey Road also works in conjunction with LINS Institute (our partnering Institute of Excellence) and Discovery Global (the academic joint-venture unit of the COL-INS Network) to offer broader offerings, greater reach and economies of scope. The cross-organizational team for Abbey Road, LINS Institute and Discovery Global have represented a powerful list of industry leaders, Fortune 500 companies, intergovernmental organizations and private foundations:
ADDITIONAL EXAMPLES OF PARTNERSHIPS
For example, Abbey Road works with Roofbox Media and LINS Institute to provide media production support, experiential education, advisory services and assist with Business/Market research & Impact Assessments as follows:
- Experiential Marketing: Special Events, Corporate Hospitality, Sports Outings & Pro/Ams (IMG), CSR Challenges (UNESCO), CSR Retreats, etc.
- Media Production/Post-Production: Commercials, Advertiser-Funded Programming, Branding, Corp. Videos, CSR Integrated/Branded Content, etc.
- Business/Market Research: Competitive Analysis, Cost-Benefit Analysis, Product Differentiation, Target Market, Barriers to Entry/Exit, etc.
- Impact Assessments: Economic Impact Assessments, Demand Forecasting, Sponsorship Evaluation, Media & Brand ROI, etc.
Corporations, Brands and Foundations seeking additional global reach & visibility also benefit from the economies of scope offered through Abbey Road’s unique relational capital with leading global media & film, arts & sports and branding & licensing leaders including the option to work with past/present senior executives/advisors from the Endeavor Network (IMG, WME, etc.), Dentsu Aegis Network...
CELEBRITY APPEARANCES, GUEST SPEAKING ENGAGEMENTS & SPECIAL EVENTS
SPORTS, FILM, MEDIA, MUSIC, PERFORMING ARTS, FASHION, LITERARY & SOCIAL & ECO-CONSCIOUS PERSONALITIES
TRACK-RECORD, EXPERIENCE & RELATIONAL CAPITAL
Abbey Road’s Leadership Team & Special Advisors have over two decades of expertise & experience overseeing talent acquisition, special events and media facilities, working with senior management from IMG, IPG and other industry leaders, with a track-record handling special projects on behalf of world-class athletes, artists & media personalities.
Abbey Road continues to work with its long standing partners WME | IMG as well as other industry leaders and boutique firms on behalf of its partners & clients (including Horizon Ecotourism, MLD Team and Discovery Global), to oversee all aspects of experiential marketing including the engagement of high-calibre talent across a diverse set of industries and disciplines:
CELEBRITY APPEARANCES, GUEST SPEAKING & SPECIAL EVENTS:
- AUTHORS & JOURNALISTS
- ACTORS & ACTIVIST
- FILMMAKERS & PHOTOGRAPHERS
- MUSIC ARTISTS & PRODUCERS
- HUMANITARIAN AFFAIRS LEADERS
- DIPLOMATS, ACADEMICS & ACTIVISTS
- SPORTS LEGENDS & PHILANTHROPISTS
- GOLF LEGENDS & TENNIS GREATS
- LEADERSHIP & COACHING
- ENTREPRENEURS & PHILANTHROPISTS
- CONSERVATIONISTS & MOUNTAINEERS
REQUEST OUR COMBINED PROJECT OFFERINGS & DELIVERABLES